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Research papers

Interviewing and qualitative analysis by computer in the passenger car market

This paper gives the background, research techniques used and a broad outline of the results of research undertaken by Renault UK Ltd into the passenger car market. The paper goes through all the stages of research and covers Stage III in particular...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Daniel O'Donoghue, Howard Thomas
June 15, 1984
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Citation

O'Donoghue and Thomas (1984a, June 15). Interviewing and qualitative analysis by computer in the passenger car market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/interviewing-and-qualitative-analysis-by-computer-in-the-passenger-car-market


Research papers

Inmarkt

In 1978 GfK-Nuernberg began to develop a Marketing Information System, in order to be able to analyse market research data from own audits more quickly and more extensively than is possible with conventional evaluation methods. The technical solution...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Klaus Mueller
Company: GfK
June 15, 1983
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Citation

Mueller, K. (1983a, June 15). Inmarkt. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/inmarkt


Research papers

Inmarkt (German)

In 1978 GfK-Nuernberg began to develop a Marketing Information System, in order to be able to analyse market research data from own audits more quickly and more extensively than is possible with conventional evaluation methods. The technical solution...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Klaus Mueller
Company: GfK
June 15, 1983
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Citation

Mueller, K. (1983a, June 15). Inmarkt (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/inmarkt-german-


Research papers

How to analyse heterogenous data?

In many cases, data collected in the same questionnaire are measured at different levels: nominal, ordinal, interval or ratio. For several years, new methods allow to analyse qualitative and/or heterogeneous data. They are based on the optimal...

Catalogue: Paper 1978: Analysis of Data
Author: Jean-Marie Bouroche
February 1, 1978
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Citation

Bouroche, J. (1978a, February 01). How to analyse heterogenous data?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-analyse-heterogenous-data-


Research papers

A method for processing Kelly Grids

The classic approach to the construction of a questionnaire containing products perception items involves three phases: - a qualitative phase; - a data reduction phase; - the definitive questionnaire is then drawn up.This paper describes a method...

Catalogue: Paper 1978: Analysis of Data
Authors: Joseph Lion, Jacques Braun
February 1, 1978
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Citation

Lion and Braun (1978a, February 01). A method for processing Kelly Grids. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-method-for-processing-kelly-grids


Research papers

Terminals versus Minis

Thus a firm 'producing' marketing studies from survey data tries to control all of the different phases: conceptualization, fieldwork, data processing and interpretation of the final results. Our goal here is to study the question of the data...

Catalogue: Paper 1978: Analysis of Data
Author: Bernard Morin
February 1, 1978
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Citation

Morin, B. (1978a, February 01). Terminals versus Minis. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/terminals-versus-minis


Research papers

Coming to terms with terminals

Without wishing to be openly critical of current methods of research analysis I would like to suggest that data is often accepted at face value because it is thought to be uneconomical or inconvenient to subject the data to more critical testing....

Catalogue: Paper 1978: Analysis of Data
Author: Richard E. Kottler
February 1, 1978
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Citation

Kottler, R. E. (1978a, February 01). Coming to terms with terminals. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/coming-to-terms-with-terminals


Research papers

Component analysis in clustering

The last few years have seen a great development of the use of clustering in market research, either for specific operations or as part of more universal operations. These two types of approach - specific or universal - meet different objectives and...

Catalogue: Paper 1978: Analysis of Data
Author: Daniel Caumont
Company: Nestlé
February 1, 1978
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Citation

Caumont, D. (1978a, February 01). Component analysis in clustering. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/component-analysis-in-clustering


Research papers

Calculators versus computers

The paper discusses the application of modern programmable pocket calculators (PPG) in the analysis of marketing data. It first shows the main difference of the two basic 'languages' of programmable pocket calculators, viz. Reverse Polish Rotation...

Catalogue: Paper 1978: Analysis of Data
Author: Pierre Weber
February 1, 1978
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Citation

Weber, P. (1978a, February 01). Calculators versus computers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/calculators-versus-computers